Our Market Leadership Evaluation data analysis type targets a specific vehicle and provides an evaluation against it's competitor's offerings for any features and specifications you wish to compare.
- The Market Leadership Evaluation column lets you know if the target vehicle is above, equal to, or below market compared to the average offering from it's competitors for each feature or specification.
- The Competitive Majority column determines how each feature / specification is being offered on average when looking across all of the competitive vehicles/trims that have been chosen.
- The Differentiators column lists any vehicles that offer the feature differently than the competitive majority answer.
To start, choose "Compare Wizard" from our home page:
Step 1: A pop-up wizard will appear. Select "Compare Data":
Step 2: On the next menu, you will choose vehicles of interest. You can enter your vehicles manually or use the Segment menu on the top. Once you've chosen your vehicles, it will automatically select all trim levels. You can specify only certain trim levels by unchecking the boxes underneath the vehicle. (For this example, I've used a few Compact SUV's with all trims included):
Step 3: On the next menu, you can choose which features you'd like to compare by bringing them over from the left side menu to the right side menu. I've chosen a few as an example:
Step 4: Choose "Market Leadership Evaluation" and choose your target vehicle (the vehicle you wish to evaluate against others). Then click "Finish" in the bottom right corner:
After doing steps 1-4, you will finally see the Market Leadership Evaluation. As a note, you can expand this data to see trim level data by clicking the plus sign under a vehicle's name: